Where the journey began

Origins & Early History

seaPearls gold and diamond jewellery started in 1989 in Oman.
It was founded as a jewellery brand under Galfar Group. The brand began by focusing on gold, diamonds, pearls and precious stones. Its goal was to combine craftsmanship, design and quality.
Seapearls is always proud to see that it’s a ‘Pure Omani Brand’.

Development & Growth

Over the years, seaPearls has expanded its product lines. It offers traditional designs, modern / fashion jewellery, everyday-wear collections as well as special‑occasion pieces.
In 2017 , they launched a collection called “Everyday Elegance” in 21 karat gold, aimed at women who want jewellery for daily wear (earrings, chains, pendants, rings, bracelets) balancing elegance, affordability and practicality.
The design inspirations are international and diverse: Turkish, Spanish, Italian arts to name some.

Branding, Leadership & Recognition

Leadership in recent years includes Sheikha Ruaa Salim Said Al Fannah Al Araimi taking a more visible role.
The brand emphasizes values of q uality, craftsmanship, versatility, and design innovation, aiming for elegance that transcends trends.

seaPearls has won several awards:
“Jewellery Brand of the Year” at the TAS Business Awards (2022)
Diamond Jewellery Value Creator (Oman) at the Retail Jewellery World Middle East Awards 2023.

Journey

Late Dr. Sheikh Salim Said Hamad Al Amini

Founder Chairman seaPearls LLC

Change is the only constant, it is said. All sustained growth and life comes from changing and adapting to new situations, new challenges and new possibilities.

Based on that principle, seaPearls has moved through monumental stages from its inception, growth and expansion. Today, the group is expanding into global markets; and with a clear vision and a dynamic team, seaPearls has managed to be one of the top jewellers in Oman.

He always strived to bring something different than what the market has to offer, to surprise people. The acclaimed designs are inspired by the Fashion World in its multifaceted directions. It’s a unique and original approach to the vast creative realm, producing treasures that combine elegance and versatility along with a casual style and glamour appeal.

He owed the success to the creative pool of professionals who are the cornerstone of all that we have achieved to date, and the foundation on which we build and grow.

He personally thanked every member of the seaPearls team for their commitment and enthusiasm, as well as all our partners and associates for their support, which we continue to count on as we forge ahead.

Physical Presence & Branches

They have multiple showrooms across Oman. Locations include Muscat (Ruwi High Street, Avenues Mall – Ghubra), Sur (Old Souq), Jalan Bani Buali, Sohar, Salalah, etc.
*In September 2022 , they relaunched their store at a new location in Oman Avenues Mall, moving from the mall’s gold souq.
* In November 2024 they opened their largest showroom yet: a two‑storey building in Ruwi High Street, Muscat.

Product Standards & Customer Propositions

Guarantees / promises include 100% Hallmark jewellery and certified diamonds, with lifetime maintenance.
They also offer payment flexibility: installment schemes with 0% interest (via credit cards) for certain durations; also promotions and raffle draws to engage customers.
The easy installment scheme was introduced by seaPearls 20 years back which promoted people to save with minimal investment.
seaPearls has gained customer trust over these years.

PROUD TO CLAIM THAT ‘SEAPEARLS IS ALWAYS A TIMELESS WEALTH’.